For the first time ever, Orlando is having to promote the area in the UK – the ‘once robust market’ has waned in recent years in a post-9/11 world.

There are two hits in the campaign to help the area – a domestic campaign focusing on the south western US (dubbed "Endless Summer") and the international one focusing on the UK. Both are part of a 2 year $68million marketing blitz promoting the area. The project is tagged "Orlando. Built for Families. Made for memories."

The UK ads are still in the testing stage but are likely to be similar to US ones. Though the numbers for 2006 aren’t available yet, the visitors bureau research projects a 2.8% decline decline in travelers from the UK last year to 1.03million people. However they predict a 3.4% increase this year to 1.07million.

One issue is that in a post-9/11 world Brits are subconsciously feeling it is difficult to travel to the US when in fact Briton’s have it easier than a lot of the world to visit the US as most UK residents can take part in the Visa Waiver program. One downside to visiting Florida is the 9 hour flight!However there is nothing that can be done about that! The area has so much for everyone to enjoy! Now is the time to visit! Get in before the crowds!!