Universal Studios has been known to operate a number of theme parks based on the movies it has produced over the years. In an attempt to further boost up its customers, Universal Studios has decided to build a new ride based on The Simpsons, which will be constructed in Orlando, Florida.
Universal Studios has chosen The Simpsons as an added attraction mainly because of its immense popularity and sturdy reputation over the past eighteen years, not to mention its award-winning prominence. "What we want to do is bring the Simpsons experience to our guests. They’re going to get to experience the Simpsons like they’ve never experienced the Simpsons before. They know and love them from the TV show, but they’ll actually be able to be a part of their world and have fun with them," Jennifer Sauer, Universal’s attraction designer, said.
According to officials, The Simpsons site is still currently in the design phase and conceptualizing stages although they assure that park guests will get the chance to enjoy an adventure-ride with Homer, Marge, Bart, Lisa and Maggie, and will also be featuring the voices of the original Simpsons cast. The Simpsons site will be assembled on the Back to the Future site, a ride that was closed down at the end of March.
Universal Studios is just one of the companies that has taken advantage of the fame and popularity of The Simpsons. In line with its approaching movie, the popular convenience store chain 7-11 has previously proposed to transform eleven of their 4,700 stores into Kwik-E-Mart imitations, which would sell and promote Simpsons products like Buzz Cola, Squishee cups and Krusty’o cereals among others.
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