2015 another Record Setting Year for Orlando Visitors

Although Visit Orlando officials are still collecting final data for 2015, leaders said the area is looking at another record year across the board.

George Aguel, chief executive officer for the region’s marketing arm, said last year exceeded industry expectations, including a record number of occupied room nights and the total number of tourists.

In 2014, Orlando and Orange County welcomed 62 million tourists, making it the first U.S. destination to record more that 60 million visitors in one year.

Orlando International Airport saw a 17.5 percent increase in international air travel.

Lodging businesses in Orange, Seminole and Osceola counties reported 33 million occupied room nights last year.

The region’s occupancy rate was about 77 percent for the year.

A final announcement about the number of tourists, domestic and international, to come to Orlando last year will likely be made in April. Last year’s announcement was made in New York City, long considered one of Orlando’s top competitors.

Visit Orlando leaders plan to spend 2016 continuing promotion of the My Orlando Story marketing campaign, an international social-media push to connect with the tourists and the emotions they felt when they came here.

It was the first time the destination marketing organization focused on tourists’ personal appeal.

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