The top Internet destination for children’s entertainment is about to get another update. This will be the second revision to Disney.com in the last few years. Changes are focused on introducing more video and mobile content to the site, including full-length movies, free games and cell phone activities. Kids will be able to create their own avatars in a virtual world which they can connect to through their cell phones.
Designers are working hard to provide kids with familiar experiences such as those they’ve already experienced in YouTube. Video search pages will be similar to the process found on the Internet giant’s site. Revisions demonstrate the challenges of operating during a time when technologies are rapidly changing.
Disney.com sees millions of unique visitors each month ($28.4 million in May) - their new endeavors aim to keep visitors at their site longer. Their current average is an astounding 44.9 minutes (which lags behind Nickelodean by almost 35 minutes). Disney will be holding streaming video "events" such as free weekly full-length movies and special showings such as "Camp Rock", a Disney musical.
Bottom line? Virtual Disney is getting more and more interactive. The company aims to entertain more and "push" sales of their wares less. Video appears to be what consumers are looking for.







