Disney Year of a Million dreams was launched in October 2006 and has helped the company drive a large number of visitors to the parks. The Year of Million Dreams has been such a sucess that Disney Executives are extending it through to the end of 2008.
So far 846,000 dreams have been awarded – including the selection of a family to stay in the Cinderella Suite in the Magic Kingdom Castle.
It is expected that they will reach 1 million dreams by the end of this month.
